McCann said: “We don’t think the group winner m88 taruhan sport bet was the wrong price.
The competition has been a pretty miserable one for the firm in general as they were also stung after offering 50-1 for all four to win their opening games on October 19.
Byline: By Ian Wilkerson
THERE will be a great deal of relief at Bet Direct that there will be no Uefa Cup action until February after the firm were left licking their wounds following this week’s results.
Betfred – British team to go furthest: 7-4 Spurs, 5-2 Newcastle, 3 Rangers, 10-3 Blackburn. British teams in last 16: 50 none, 8 one, 6-4 two, 13-8 three, 9-2 four. Hills – British club to go furthest: 11-10 Spurs, 2 Newcastle, 4 Blackburn, 6 Rangers
“That came just as Arsenal and Chelsea scored late goals as well so it was just one of those nights.
They paid out at 150-1 after Tottenham,
Tottenham travel to Feyenoord and are 7-4 with Betfred to make the most progress out of the British teams.
“We couldn’t believe it. 6 All British final. Spokesman Charlie McCann said they did not consider it the wrong price to have offered and, after taking “plenty of fivers and tenners” they paid out just under pounds 40,000.
“At the time, Newcastle were in disarray and Rangers weren’t fancied by anybody. It just has to go down as one of those things.” As group winners all four teams managed to avoid the eight outfits who enter the competition after finishing third in their Champions League groups.
They were left cursing Blackburn that night as well as they came from behind to score a lastminute winner against Wisla
They are offering 9-2 that all four manage to navigate their passage into the last 16 and 6-1 for an all-British final on May 16 at Hampden Park.
Copyright 2006 Gale, Cengage Learning. All rights reserved.
. Blackburn midfielder David Bentley is upended in Wednesday’s 1-0 Uefa Cup win over Nancy
COPYRIGHT 2006 MGN LTD
No portion of this article can be reproduced without the express written permission from the copyright holder.
“Rovers were our bankers and, as soon as that went, we knew the game would be up.”
Krakow. Newcastle beat Fenerbahce, Spurs won at Besiktas while Rangers landed odds of 100-30 by winning 3-2 at Livorno. We were sat there watching the Blackburn game on Wednesday and it was just typical that they managed to score in the 92nd minute.
Blackburn, Newcastle and Rangers all managed to win their groups as they made their way into the last 32 of the competition
Not only must your chosen teams win, but they must also beat the spread. Not to mention adding an additional level of excitement to the weekend’s college and NFL games. So why not combine the two for twice the fun and excitement?
Sample casino parlay cards. Pick them up at your casino sportsbook.. One loss is all it takes for you to lose.
What to look for when selecting a parlay card:
During your next trip to Las Vegas, put your NCAA and NFL football handicapping skills to the test and play a $2.00 – 10 team ‘ties win’ parlay card at your favorite m88 asia casino for a chance to win $1,200 (or more).
Do you enjoy the thrill of risking the occasional dollar or two on a lottery ticket? Do you like pro and college football? Of course you do. They offer the potential for a big payoff from a very small wager.
Parlay payouts vary from sportsbook to sportsbook, but typical Las Vegas parlay cards involving point spreads and totals are similar to these:
What are point spread parlays?
Parlay cards offered by most Las Vegas casinos and sportsbooks are point spread parlays. Can you see why parlays are so popular?
3 teams 6-1 (read as 6-TO-1)
4 teams 10-1
5 teams 20-1
6 teams 40-1
7 teams 75-1
8 teams 150-1
9 teams 300-1
10 teams 600-1
What is a parlay?
Parlays are an extremely popular type of sports bet. As a recreational gambler you are playing parlay cards for fun and risking small amounts of money that you can afford to lose. ties lose.
Look for $2.00 minimums. A $10 parlay winner at 10-for-1 odds would receive $100, while at 10-to-1 the payout would be $110.
Look for ties win vs. Good Luck!
Using this table, a sports bettor making a wager on a five-team parlay would win $20 for every $1 bet if all of the games or totals win. For a beginner’s guide to football betting and an introduction to totals and point spreads read this article: How to place your first football bet at a Las Vegas sportsbook like a pro .
Watch for payouts shown as 10-for-1 as opposed to 10-to-1. A parlay is a collection of two or more teams (sides) or events (over/under) that you place a wager on and ALL must win in order for you to win
When you wager on a “strait bet” you are laying -110 to win +100. Hedge Betting is a way to make a “small” but guaranteed profit. This is because we are using a parlay betting system that pays out 3-1 or better. So instead of them explaining a very complex system, they have decided to sell individual pick packages.
. This easy to follow never released to the public until now system has been making millions over the years.
The Hedge Betting System – The Power of Betting Parlays
Betting parlays can be extremely profitable. Most hedge betting systems follow a tight trend on even money payout bets. We look at value, along with high profit margin trends.
This is very easy to use system! This will put money in your pocket Guaranteed!!!
We have decided to sell there expert betting system to the public. Some experts suggest that betting parlays are a waste of money “sucker bets” when in fact they don’t know the half of it. Basic math would tell you that parlays have a better payout. They then look at “point spread value” to determine which point spread is set at “par”. For those of you not familiar with “teasers” please refer to our guide found Here How To Bet Teasers When we bet teasers, we wager against our parlays. We counter these teaser bets with all of our parlays. Of course winning two games as apposed to winning one game is much tougher. In attempts to keep this system in house, they are going to sell pick packages at an extremely low price. If you happen to go .500 for the day, you will make a profit.
Let’s start of by explaining how this system works. They will then determine which teams follow “par” and pair them together to form a teaser bet. When you are playing a two team parlay, you are laying -110 to win +300 or 3-1.
This is how it’s done. This will extremely maximize your winning potential. When an amateur gambler sets his eyes on making a large sum of money on a small wager, then parlays and action reverse bets are the way to go. In simple terms this is considered a hedge betting system. When we refer the term “par” we are trying to say which line is consistent with the statistical data and trends that follow suit. Our expert handicappers look at statistical data to determine which teams have a higher percentage of beating the point spread. This is because you are betting against half your wagers. In this case, our profits are much more than “small”. This is because of the payouts they give. When using The Hedge Betting System you can maximize your profits tremendously. Our experts will take each team with the highest percentage of beating the spread and pair it with another team to form a parlay. We take the team that we feel has the highest winning percentage, and pair it with the teams that follows “par” and bet a teaser
Make sure you know the style of game you are interested in before choosing to take part in just any game ? Play to win.
For example, a Blackjack Betting Strategy card will recommend that if a player holds two aces or two 8?s in their hand, they should always split. The strategy card is designed to help players make the best moves, according to the value of cards they have in their hand, as well as depending on the dealer?s card. These strategies and tips can be discovered on a variety of online casino websites, or in books. The Blackjack Betting Strategy card will help players decide if they should hit, stand, double, split or surrender..
<< Back to “Recreation And Sports” Index
Developing a Blackjack Betting Strategy can be easy as long as a player has a good understanding of the rules of the game. Once a player knows what he or she can and can not do, they are then able to move on to learning the basic Blackjack Betting Strategy that will help them win their gclub online game. However, the easiest way to achieve a good understanding of the basics is to obtain a Blackjack Betting Strategy card.
This article was posted on September 06, 2006
Blackjack Betting Strategy – Conclusion
Blackjack Betting Strategy Card
Blackjack Betting Strategy can help you win your game if you have an understanding of the basics
by: James Ford
There is more than one way to learn a great Blackjack Betting Strategy, but these tricks can vary depending on the style of blackjack game that is being played. An ace, on the other hand, can have a value of either 1 or 11; therefore splitting both the 8?s and aces is a Blackjack Betting Strategy that will dramatically increase the players chance of achieving blackjack – twenty-one.
A Blackjack Betting Strategy card is to purchase a blackjack strategy card can be obtained at online casinos, in books, and in casino stores. The reason is because, two 8?s value 16, which is one of the worst blackjack hands a player can have
Online gambling is a $535 million industry worldwide that’s expected to grow to $10 billion in three years, according to Datamonitor PLC, a market researcher in London.
Gambling study: More women hitting the tables
February 8, 1999
Study says gambling starts early, linked to risky behavior
August 3, 1998
RELATED IDG.net STORIES:
Casino technology: Is IT in the cards?
New casino takes thin-client tack
A new year brings talk of new rules
Will Congress ban online gambling? (March 25, 1997)
Feds, states target online scams
Are you a Web junkie?
Note: Pages will open in a new browser window
External sites are not endorsed by CNN Interactive.
Starnet Communications International Inc.
Inland Entertainment Corp.
Note: Pages will open in a new browser window
External sites are not endorsed by CNN Interactive.
Two Compaq Computer Corp.
Webposted at 8:08 am EDT
by Kim S.
Boss Casinos moved into a snow-white, five-story building — one of the tallest in this capital city — after Hurricane Georges blew the roof off its former quarters in September.
Software development costs are the biggest expense for Internet gambling firms.
For example, some companies have hired Big 5 accounting firms to sign off on their business plans and certify, as best they can, that the software is fair to players.
Starnet, for example, posted $1.8 million in sales for its most recent quarter and showed $248,000 in profit.
Hitting the jackpot
Meanwhile, Starnet and rival Inland Entertainment Corp. Bengtsson, a 30-year-old ex-blackjack dealer in banker’s clothes, runs Boss Casinos, which is one of the biggest online gambling operations here. The credit card, passport and other data requested of players “never leaves this building. servers running Microsoft Corp.’s Windows NT process bettor payments. In fact, Antigua invites it. We’re MBAs.”
. Internet gambling
operators must gird their sites for multiple simultaneous users who pound
through rounds of blackjack and online roulette — at 40, 50 and 60 clicks
Last year, Starnet’s casinos group saw 6 million hits daily; the average spent per bettor visit was $200, he said. servers, one for each of the gambling sites he runs for other companies. “We deal with other people’s money and must have backup procedures and a fire-safe area and strict rules. Moreover, the U.S. The company, which has headquarters in Sweden, employs 30 people locally, mostly in telephone support and risk analysis. Nash
“You play my game, and it’s a real live transaction taking place,” he said. “We’re not typical bookies. police action. “We tried to recruit from locals but they don’t have the skills,” Bengtsson said. Her E-mail address is firstname.lastname@example.org.
Terry Bowering has paid his $100,000 annual license fee to Antigua and scoffs at the idea that online casino executives run a crooked business, hide from the law or fleece naive Internet users. It’s almost a bank.”
More than 1,200 registered players placed $3.1 million worth of wagers in GalaxiWorld’s first month in action. Kitts, has spent $20 million in the past three years to set up its GalaxiWorld online casino, said Larry Weltman, chief financial officer at the company in Gibraltar, U.K. GLC Ltd., which does business on the nearby island of St.
For Bowering, vice president of offshore operations at Starnet Communications International Inc., Internet gambling is a legitimate form of electronic commerce that lawmakers just don’t understand. Inland isn’t profitable yet.
Playing by the rules
Managing risks — financial, legal and security — is what the business is all about. police say online gambling is illegal under a 38-year-old law — and they’re starting to prosecute. That’s different from Amazon.com, where “one customer buys two books, and it may [take] two or three weeks to deliver,” added Weltman, a former lottery company manager.
Each of the 14 gambling executives interviewed by Computerworld claimed to be bringing a businessman’s order to the largely untested world of Internet wagering. Page hits totaled 3.2 million. An estimated 200 Web sites currently lure surfers to virtual slot machines, craps and other Las Vegas-style games.
Starnet wouldn’t mind being a takeover candidate for land-based casinos: “Once the smoke clears, they will look at a company like us to get them online,” Bowering said.
“We gotta be fast. We’re the future.
Even so, Starnet, which is based in Vancouver, B.C., is careful to do all bet-processing and money transactions on servers here to guard against Canadian and U.S. Cost of doing business
The four information technology people at Boss Casinos all are transplanted Swedes. English Harbour Casino Ltd., on the southern tip of the island, uses Deloitte & Touche LLP, while Boss Casinos employs PricewaterhouseCoopers. (Boss Casinos charges maintenance fees and takes an additional cut of the revenue from each client.)
Nash is a Computerworld senior editor.
“Gambling provides revenue to the country but also employment and indirect economic benefits,” said Vere Murphy, commissioner of the Free Trade and Processing Zone, which licenses and regulates Internet gambling companies here. Congress is expected to outlaw Internet casinos outright.
“We don’t sit here drinking umbrella drinks,” said Peter Bengtsson, managing director of Boss Casinos Ltd. There are too many other choices out there for players,” he said.
In the new locale, Bengtsson plans to set up a locked and guarded server room in which to house six Sun Microsystems Inc. Instead of having to download fat software files before playing, users spend one to three minutes installing various Java applets, he said.
They also must support many languages besides English to attract players in Europe and Asia, where online betting isn’t so legally iffy.
Perhaps most nettlesome are the financial transactions. Operations were down for more than two days.
“We’re pioneers. We’re sticking to a marketing strategy and a business plan,” said Bowering, a 38-year-old former stock broker and financial consultant. All staff is cleared by Interpol,” he said.
But as usual, the house is raking in the cash.
So gambling entrepreneurs from the U.S., Canada, the U.K., Israel and other countries have set down roots on Caribbean islands, particularly this one. in San Diego, which runs three online casinos, like to point out that they’re publicly traded firms that must report detailed company data.
Murphy says he sees himself as something of a cybercop, enforcing licensing laws and chasing away lawbreakers.
Hiring programmers well-versed in Sun’s Java language is expensive but worth it, according to Weltman, 37.
And Amazon.com doesn’t have to worry about how to pay out $50,000 jackpots. So far, he’s collected $6 million to $7 million in license fees from the 32 online casinos and sports-betting sites he has sanctioned.
There’s just one problem: U.S. JOHN’S, Antigua (IDG) — Here among the storefronts made of plywood
and painted ice-pop colors, there grows a strain of electronic commerce
that faces obstacles even Amazon.com couldn’t imagine. Wire transfers, credit cards, bank drafts, personal checks, electronic currency, even cash: They all are forms of payment acceptable at one gambling site or another. Gun-toting local police also watch the premises 12 hours a day.
“Security we take quite seriously,” Bengtsson said. Antigua is one of just a few countries to legalize online gambling
The first is from the underdog’s perspective; the later is from the favorite’s.
New England Patriots -7 vs.
The same game with the same point spread can be considered from the weaker team’s perspective: The Underdog (Philly in the case of our example) is not expected to win the game and thus receives or “gets” points given by the stronger team.
Those teams, though, are rarely exactly evenly matched – meaning that typically one team has a better chance than the other to win the game.
Philadelphia Eagles +7 vs. New England Patriots
For Those Who Like to Consider Things Mathematically
If winning were that easy the Las Vegas and offshore sportsbooks would stop taking any bets! This is where the point spread comes in: the basic function of the point spread is to balance the likelihood of each team “winning” by adjusting the final score by the point spread.
Emily’s boyfriend understood the point spread and wagered $100 on the Eagles at +7. When a game is stated from the underdog’s perspective the team is listed with a plus sign and the number of points they are underdogs by:
Not a must, but for some a mathematical approach is insightful. Then we’ll be on our way to enjoying the fun of sports betting.
Mathematically considered, 24 for the favorite Pats minus 7 equals 17, which is less than the 20 the Eagles scored, so the underdog Eagles win the ATS result (or you could figure 20 plus 7 equals 27 for the Eagles, which is more than 24 for the Pats).
. If bettors were allowed to bet on who was simply going to win the game, smart ones would obviously bet on the better team (likely winning more than 50% of the time in the process). You can determine the ATS winner by either:
There was also the possibility that the final score could land exactly on the spread number (for example, the Pats winning 28-21 when -7), which is called a “push” or “no action” and a refund is then issued to bettors of both teams. The favorite is listed with a minus sign and the number of points they are favored by (e.g., New England -7)
In the case of our example, New England must not only win the game, but they must win by more than 7 points for Pats bettors to have a winning ATS result. The Eagles may not have gotten a Super Bowl ring, but since they won the ATS result Emily’s boyfriend cashed his bet – giving him money to take her out to a nice dinner. An Eagles bettor wins his bet either if:
How to Read the Point Spread
Emily loves sports – college football, NFL, and NBA. After this adjustment is made you get the Against The Spread result (ATS result for short). Philly loses the game by less than 7 points.
Let’s look at the actual result of Super Bowl XXXIX: New England 24 Philadelphia 21
Keep in mind that Philadelphia +7 and New England -7 is the same point spread on the same game, simply stated differently.
The favorite, New England , won the game but not by more than the point spread they were favored by (7), so the ATS result was a LOSS for Pats bettors. She knows a lot of people have a blast betting sports and wants to join the fun.
Adding the point spread to the underdog’s score (thus the plus sign before the number) and then compare to the favorite’s score
In any football or basketball game (the main sports that use point spreads) there are two teams playing against each other. Philadelphia Eagles
What Is the Point Spread?
Understanding point spreads is a key first step to learning about sports betting.
The better team, called the Favorite, is expected to win the game and must “give” or “lay” points to the weaker team. Philadelphia Eagles. But, by using the point spread, the bookmakers adjusted the terms of the bet, evening the proposition so about half the people believed the Pats to be the smart bet, while the other half considered Philly to be the smart bet.
Looking at it from the underdog’s perspective, Philly did not win the game, but they lost by less than the point spread (7), so the ATS result was a WIN for Eagle bettors. In the newspapers and on the Internet she always sees “point spreads” (sometimes called “lines”) on the games but isn’t exactly sure what the numbers mean. Most people believed the defending champ Patriots to be the better team – so if betting were simply based upon which team would win the game, an uneven majority of people would have wagered on New England .
Philly wins the actual game by any amount of points
And now hopefully you understand how to read point spreads, putting you one step closer to joining the fun of sports betting.
Subtracting the point spread from the favorite’s score (thus the minus sign before the number) and then compare to the underdog’s score
Let’s look at Super Bowl XXXIX, New England Patriots vs. Emily’s not alone in needing the basics of point spreads explained, so let’s all learn how to read point spreads together. But Emily is unsure of how to get started with sports gambling
All this is possible only by extreme training, which may translate into extreme torture.
Some elephants have also suffered from lameness, arthritis and food abscesses. Some instances show that the elephants were not treated medically for wounds inflicted during beatings and other natural causes. Apart from these, other institutes where abuse is thought to be rampant is the entertainment industry, especially the circus and film industry. This general concept has now given birth to the thought of a ‘animal-free’ circuses. One such rapidly growing concept is animal cruelty.
Animal abuse simply put is cruel unwarranted treatment of animals. Though the movie waded in troubled waters ever since it was released, it was proven than at least six animals, a muskrat, a pig, a monkey, a snake, a turtle and a large spider were killed for the sake of the film. Elephant deaths in circuses are commonly caused due to osteoporosis. Tight collars, whips, beatings and torture are the order of the day for the animals of the circus. The definition may be anything between comprehensive and non-existent. Elephants suffer from osteoporosis simply because they do not have wide spaces to move around.
Possibly, the worst case of animal cruelty in film is the movie, ‘Cannibal Holocaust’. Due to the inhumane treatments, it has been proved that circus animals are dying at a higher rate than they are breeding. No institute or individual looks after the training sessions of the circuses. Such treatment generally has a single point program – to subject animals and sometimes pets to unnecessary harm and pain. It has been said that the scene depicting the monkey had to shot twice, and therefore, two monkeys were sacrificed for movie realism.
PETA also says that the behavior of the animals during the circus shows is not at all natural, in the sense that tigers don’t hop around and then lay down in unison, elephants don’t walk trunk to tail and female elephants don’t mount each other. Tuberculosis is seen as a major disease for the elephants in circuses. The circus industry is said to have rampant cruelty towards animals. While abuse amongst individuals may either be existent in a lesser manner or go largely unnoticed and uninformed, various institutes involved in factory farming, fur farming and animal testing are accused of animal cruelty. It is not only the responsibility of the government and NGO’S to fight for the welfare of these creatures, but as a society, the onus is on us to make a collective effort. These governance and rules rise from general disgust over happenings and concepts all over the world. According to their reports, various prominent circuses do not practice what they preach and indulge in cruelty on a routine basis. Circuses have known to keep a large amount of topsoil ready, to camouflage the wounds and the blood on the elephants.
Animal cruelty is an ambiguous term and the terminology depends from region to region, state to state and country to country. Countries like Sweden, Costa Rica, Austria, Finland, India, and Singapore have come forward and banned or restricted the use of animals in circuses. One major type of animal abuse is torture. We shed a tear on the condition of animals and move on to get that latest collection of ‘fur-dress’.
Despite widespread concern and condemnation, animals are subjected to enormous torture and abuse. In some cases, they were not provided with basic medical first aid. . There are many explanations that have been given in support of animal slaughter, but nothing justifies taking away someone’s life – even if the stakes are too high.
As humankind has progressed, there has been an increase in governance and rules and regulations of everyday life.
In a recent report, People For Ethical Treatment of Animals (PETA) have come out with embarrassing facts about the circus lives of animals. The animals in circuses are also routinely and dangerously exposed to various diseases
Keep in mind, you don’t want to make it seem like the whole book was a lead-up to a self-serving pitch for the author’s own company or services. The purpose of the transcript is to lay out all the ideas in the right order, so you always know what to say next. The more effort you put into the outline, the less the reader is going to notice or be conscious of the organization of the book, which is what you want.
In fact, many authors wait until their book is at the rough draft stage to finalize what they will use as hook material. There are many services that transcribe audio.
Question/story prompts. If nothing jumps out, look through the clarification material and ask yourself a few questions. More tunes have been unleashed because of amazing new tools that makes production easy and simple. It can only help you and your audience when it’s published.
Step 4: Creating your rough draft. Again, mostly paraphrased from Blumberg: “You want answers that are real and authentic. You’re interviewing to turn your spoken words into content, not just to get the information. Often you’ll have many different results you are looking for, and some take a while to come out. Questions like “Why did you do it that way?” or “How exactly did you do that?” or even “What was the purpose of that?” create great prompts. Ask them about the one interaction, the day they had to stop, the worst, the first, the best, the one time. Even if you’re capable of extrapolating the point of what you’re saying, it’s worth having it on the recording so that the detailed explanation comes through on the transcript. This is not a song, the audio does not need to be perfect.
This is not a small point, and in fact, this is possibly the most crucial part of this process.
If you’re unsure about what your goal for the book is, read this piece about the mistakes that authors make when framing the results they are looking for, and how to better frame .
Follow these steps:
You can absolutely have multiple audiences that the book will appeal to, but generally speaking, the more audiences you try to reach, the worse your book will be.
How to do your final editing pass. To say, ‘Oh I’m sorry, let’s move on.’ What you need to do, if you want good tape, is to say, ‘Talk more about how you’re feeling right now.’ It feels like a horrible question to ask. If you want clients for your CTO coaching business, chief technology officers (and the people who know them) are your audience. Questions like:
How did that make you feel? (Sometimes you will need to encourage people here, especially if people aren’t used to talking about their emotions.)
If the old you could see the new you… In other words, support is useful when the answer isn’t something that you’d be comfortable explaining off the cuff.
For the Book In A Box Method, we’ve adapted the positioning process so that instead of serving the needs of the publishing company, it serves your needs. The goal is for them to get more information out of you than they need.
Hook the reader. Give yourself at least two to three days away from the manuscript to clear your mind. You have an obligation to yourself and to your audience to stop editing and put the book out. Does that make written language worse? If you want people to read and understand what you write, yes. Both high level theory and specific details are important to books, so make sure you get the author to provide both.
Use questions that elicit emotion and personal reflection. This one is a little trickier, but it works really well. Why not?
We recommend a two step editing process. If the book has a whole new take on an old industry, sharing it with their friends will make them look smart, educated, and well-read. This is just getting to the rough draft stage — getting something down that you can come back to and perfect later. No one pays attention to that. But unless you are really knowledgeable and already an expert about this subject, and you have an angle that has never been explored, it will be very hard to convince people that your book about happiness — as opposed to the 70 already out there — is the one to read.
Rewriting is OK. This sounds crazy, but it works. If it’s something you would never say to another person, it tends to not read as clearly. Paul Graham explains why: Written and spoken language are different. Create value for the reader, and you are creating word-of-mouth advertising.
Conclusion. Once these are all plugged in, we should have the logical flow of the chapter.
We replace writing with talking in the book writing process because talking is the natural way to communicate ideas and information between humans. It feels like you’re going against your every instinct as a decent human being to go toward the pain that this person is experiencing.”
Put yourself in the reader’s mind. Some of the smartest, most accomplished people on earth — Richard Branson, for example — can barely write an email. But the answer to this question is generally pretty simple, assuming your goal is clear.
This is the answer to the third question — what you say is interesting and valuable to your audience and why someone in your audience would want to read this book.
This can be driven by many different forces such as perfectionism, fear of publishing, fear of success or fear of failure. You’re losing money, clients and business every day that your book is not written and out there.
Manual editing. By asking about specific events that triggered important changes — “tell me about the day you couldn’t pay your rent, and it caused you to sell your ideas on shirts” — you push to recount the specific incident that created the decision, not the rationalized story they have constructed afterwards.
Take one of the most prolific authors of the Roman age, Julius Caesar. Sometimes, ideas require expansion to connect properly. Like Graham says, hearing yourself speak forces you to notice bad or strange phrasings — even if you don’t why it’s off, you know it’s off.
Ask yourself what questions need to be asked and answered in order to prove the point that the subpoint is making? Often, these are focused on “Why is this true?” and “Why is this important?” It’ll also include any questions necessary to pull the relevant details. But you still want to keep it as concise and streamlined as possible. Oftentimes, it’s not quite this obvious, but when the purpose of a chapter is to make a point, the subpoints are usually the support for that point.
Think of it this way. In math, there is no obscuring with pretty language. I’ll explain both.
Compare this to a book about a broad, general topic, like “how to be happy.” You might think everyone cares about being happy, and that is true to some extent. Expensive, complicated cameras have been replaced by simple iPhones. These are the exact steps we recommend going through for each chapter:
They actually have an app you can download on your smartphone. The audience you need to reach is directly tied to the results you picked, and you can reverse engineer precisely who your audience is by understanding who needs to know about your book to make your results happen.
If this is not possible, we recommend using your internal microphone on your computer and the software that came with it. When your friend is talking in the clouds and very theoretical, ask for examples, especially personal ones. You never have to figure out on your own what to do next. It is actually an empirical fact that when people are in the mindset of talking to a totally inexperienced audience (i.e., an 8-year-old), that they give their best, most clear explanations. Often, they are only about two to three points, but when each is broken down, they make the point effectively.
Like I said before, laying down your first draft this way, instead of typing, has major two benefits:
Tell them what they’ll learn. If you don’t stay with the outline, and just haphazardly jump from random thought to random thought, you might get great material out, but when it comes time to put it in the right order and into a book, it will be a mess.
Make sure you explain everything completely. In fact, it’s quite the opposite. That is boring and wrong.
Most people read non-fiction because they expect it to provide a positive impact or ROI in their lives. We actually recommend that you do the introduction last, after you’ve done the rest. The entire book is far too unwieldy at this point to try to do all in one place.
What is The Book In A Box Method? A quick introduction. We replace most of the typing in the standard process with talking. You do this by orienting them to the material you are about to give them. Here’s a very short list of people whose words still move the world, yet they never wrote anything down themselves.
This way, you have the structure on the top to always remind you of what your basic point is, and the text below, so it makes it very easy for you to do the next step.
Doesn’t this seem wrong to you? The process for writing a book is almost the same as it was 50 years ago, except you type on a computer instead of a typewriter now. Yes, they are simplistic, but in all seriousness, simple questions work the best. This is the closest thing you’ll do to conventional writing in the process, but it’s more like translating.
Take photography as an example.
Answer these questions to know why your audience will care about your book.
I could go on, but you get the picture. Even though it’s probably a small audience, those who read the book will be very interested in it.
Read aloud: Read the manuscript out loud — preferably to another person.
The two-step editing method. (The transition: What did it mean to them?)
If you had to describe the debate in your head, what would each side say? (This will give voice to the interior drama and break away from the “canned conversation” type answers.)
What do you make of that? (This is a question Ira Glass uses all the time.)
Example of a powerful question: Would you have loaned yourself the money?
Then shut up and let them answer the question.”
Time to transcribe the audio.
Much easier. The internet had crashed. You’ll soon see that transcribed audio is not English. You need to be able to answer the question — why does your book matter to them?
Question 1: Why are you writing this book?
The Book In A Box Method uses the exact same principles, and updates them with modern technology and storytelling techniques, to enable you to write your book much faster than the normal process.
You’re finished with the hardest part — the outline process — and now you’re ready to start with the fun part — the interviewing.
Support is just some fact or set of facts that helps you remember what it is you want to talk about in that section. Usually, the individual transcriptions corresponding to each chapter should run anywhere from 3,000 to 5,000 words. This is a prompt for you to tell a story that is relevant to that section. Ceasar had scribes record his thoughts as he spoke them out loud, and then he signed his name to it. Not because they are stupid or lazy or unskilled. He spent his time thinking and doing things, not writing. This means you explain to them why they should care about what you are about to tell them in the book and how it relates back to the emotions they felt from the hook.
Do not proceed to the next steps until you have the answers to these three questions:
For example, if you want to speak at a major oil and gas conference, your audience is the people who book the speakers for that specific conference (and possibly the attendees).
The next stage in the process is organizing your book positioning into an outline. It’s crucial to try to stay in sync with the outline. By knowing specifically what you want the book to accomplish, you won’t get bogged down by trying to be everything to everyone. For example, if your book has an introduction, six chapters and a conclusion, you should end up with seven different files.
Some authors may feel uncomfortable including such a direct appeal to readers.
Why not just edit the transcription directly?
At least one person, and probably many more, want to learn what your book can teach them. If you want to develop a speaking career, your audience is the people who book the events where you want to speak.
Once you get the transcript of your audio recording from the transcription service, you will start the process of turning that audio transcript into readable book prose. This is so, so important: If you are confused at all, the reader will be too, so make sure you ask for more information, because they can’t.
Make small answers big and big answers small. Either works fine.
Some other editing notes and things to keep in mind as you edit:
Once you know what you want from your book and who the audience for your book is, you can determine precisely what your book has to be about. If the purpose of the chapter is to make a more subtle argument, the easiest way to arrive at the subpoints is to write up a short paragraph that explains that argument.
What does this have to do with the topic of the book — which is finding success, by the way? And why does Altucher want to kill himself? I have no idea, but after that beginning, I’m interested, and I’m going to keep reading to see what he does.
For traditional publishing companies, the only positioning they care about is what a reader would buy. It’s because the way we tell people to write makes it an unusual cognitive task that requires deep, specialized skill. And you may need to add transitions or connections that aren’t part of the transcript. By breaking up that paragraph into its constituent sentences, you’re left with the ideas that must be explained and proved in order to make that argument. Don’t make the recording more complicated than it needs to be. To position your book, you must answer these three questions:
Step 5: Edit your book. Each step is a clear action for you to take, and if you take them all, you will finish your book. Look for the points you are making, and rewrite the content based on those points.
Step 3: Interview and record yourself. It’s a real outline of a real book that we did for one of our clients. But you do want to take the opportunity to send the reader off in all the right directions, equipped with all the information they need.
You should know how many different documents you’ll need, using the outline as your guide. Why not book writing? Why can’t that be made 10 times easier, like photography and music?
Answer these questions to know why you are writing your book.
Also, please do not think that everyone is your audience. His volumes of letters and correspondence are all rightly authored by him, yet he wrote none of the actual words down.
Another thing to watch out for is trying to accomplish too much with the introduction. You think about how buying this book might help you. It should start by showing the reader the massive pain that accrues from not taking the advice or lessons in this book. The purpose was not to do the writing for you. They make money from other things their book gets them — business leads, paid speaking gigs, consulting jobs, coaching clients, attention, authority and visibility.
Question 3: Why will your audience care?
Remember, it may not be easy to see what the hook should be. The most important part of the interviewing is make it like a fun conversation. It’s preferable to call on someone who doesn’t know the subject matter in and out. You can focus on a specific plan of action that will get you what you want.
Now that you have your transcript, your first order of business is to take that master document and organize it into easily workable chunks. Now I’ll explain each section of the outline, the purpose it serves and how best to set it up. You want an interviewer who is interested in the topic, but doesn’t already know too much about it. If you simply manage to write in spoken language, you’ll be ahead of 95 percent of writers.
To do this, you really need to talk about specific times something happened. To get these sort of answers, you need to ask questions that make people answer your questions using stories or emotion. In the same way that the book’s introduction is vital, pay special attention to your chapter openings. Give the reader an easy-to-understand and repeat summary of your book to leave with.
Anticipated audience(s) and their benefit from reading the book. A book about how to set up a pop-up retail experience has a clear audience. That is never an answer to this question. Nothing turns off a reader more than an introduction that never ends. And it’s so easy to do: just don’t let a sentence through unless it’s the way you’d say it to a friend.
The special problem of the introduction. It can be whatever they want it to be, whatever feels natural.
What is a call to action, and why use it?
What do you use to record the audio?
Story prompts are much simpler. The subpoints are the pieces of explanation and support for the point you are making. You will never face a blank page, and I’ll never tell you to “just write.”
You probably aren’t writing your book just to write it. A normal conversation is usually about 8,000 words an hour. This makes it simple for you to talk through your ideas during the interview and provide the content for your book. The hardest part of your book to write will be the introduction. It’s a simple Google Doc that is not editable, but you can copy and paste that template as many times as you want and put it anywhere. We assume far too much knowledge on the part of the reader, and we often forget basics because we’ve been doing something so long. This is because broad subjects, like general life advice, tend to not only be well-covered already, but also tend to not be very actionable for people.
Here are some tips and ideas to keep in mind while interviewing.
Obvious subpoints of the chapter. You’re still going to spend time at a keyboard, but it’s about 10 times less than the normal book writing process, and it’s mostly editing and rewriting.
Subpoints. If you want your book to establish you as a thought leader, your audience is the people who care about the issues relevant to your space or the influencers in your space. If you were teaching the ideas in your book to someone else, what would the major steps be? That’s all a chapter is — a singular, distinct point you are making.
For example, if your goal for the book is to help you book keynote speeches at major HR conferences, then the requirements for your book are very different than if your goal is to write a book that establishes your credibility and authority in a specific field so you can build a consulting business. You are telling the audience, here is how you are going to do this, I’m going to walk you through it, step by step by step, until you understand how to do it.
Well, I stand corrected. If you were interviewing just to understand the point yourself, you could do it very quickly. Most authors think the purpose of the introduction is to lay out and explain everything the author will talk about in the book.
There are two simple principles that make this method so efficient and effective.
First, get organized. I know this seems really counterintuitive as well, but we aren’t telling the process that sounds best.
Probably because the process for writing a book takes too much time and is needlessly complicated. No book idea appeals to everyone, not even Harry Potter or The Bible. It should be framed more as an interesting sales pitch rather than an informational piece, though it does serve both purposes. This makes the process much easier, drastically reduces the amount of time you spend at a keyboard typing, but still ensures it’s your words and your voice. Cut them.
Did I leave out anything necessary to understanding my point?
We start with an editing process that’s not commonly taught, but is a secret trick of numerous bestselling authors. Don’t be general. Attempting to edit it will drive you crazy. What is the most interesting story or claim in this book? What sentence or fact makes people sit up and take notice? What is the intended audience going to care about the most, be most interested in or shocked by? You need to find a way to start the introduction with any of those points, preferably in a way that is interesting, reverses some common idea or makes the reader take notice in some way.
Openings matter. People need to understand the big picture and they need examples. A focused book that is very appealing to a small audience is usually much more valuable to an entrepreneur than a broad subject book that is only marginally appealing to a lot of audiences.
Tell them what they’ll learn — make thesis statement.
Read through the outline for the chapter in order to refresh your memory about exactly the point the chapter is making.
Read through the transcript quickly, to recall exactly how you made all your points.
Go through one paragraph at a time, read it, and then rewrite the paragraph.
On the other hand, people don’t share books that make them feel stupid, make them look low status to their friends or are hard to explain. We use the syntax “Story: [INSERT PROMPT]” to indicate the appropriate place for a story. Yes, this is tedious, but if you do this exercise, you’ll find that you can not only cut a lot of fluff out of your book, you can also make your book sharper and more refined, and you’ll be able to really hone in on what you are trying to say, and nail it.
In terms of the recording process itself, technology these days makes it incredibly easy. Make sure you tell your best stories, and sometimes you have to use specific modifiers to remember them. If you do this, look for sentences or stories or claims or other statements that jump out at you. You will record this set of interviews, get it transcribed, and after some editing, that will end up becoming the rough draft of your manuscript.
Once you’ve read the manuscript out loud, marked the changes and done one full revision pass, then stop thinking about it for a few days. You should break this up into multiple recording sessions. What matters at this point is that you stop editing and put the book out.
Now that you know it sounds good and reads well, you have one job — make sure the book says exactly what you want it to say. It’s not enough to list facts and figures.
But that’s not true for entrepreneurs. How could this be? Other creative fields that used to be incredibly time consuming have been simplified and democratized, but not book writing.
But with some books, you might want to go even further here and end the conclusion with a call to action. This process is not complicated. I had no friends. So be sure to ask “Why?” and “Can you explain what you mean by that?” or “Can you be more specific?” often.
Make sure you feel comfortable. These are easily manageable chunks to put in one Word document.
The reason that reading your manuscript out loud works so well is because you will catch dozens of things you would have otherwise missed. But that thinking will kill you. There are an infinite number of ways to record yourself and a number of services you can use to get that recording transcribed. Either I would have a heart attack or I would simply kill myself.”
Author goal(s). If you are attempting to make a mathematical statement, one theorem or axiom has to set up the next. Now, most books are published outside of the old traditional models, and most non-fiction books are not monetized directly. But you’ll never get that if you don’t acknowledge it first. The answer to your questions should be something clear and definable, not ambiguous. Instead of arguing with them, the best way to get them to understand is to ask them this question — “Picture your ideal reader describing your book to their friends at a party? What do they say? How do they talk about it?” We’ve found that this question helps the author see the content in the book from the reader’s perspective, and not just their own, and thus helps the author to position the book in a way that serves the interests of the reader.
The act of writing is very hard for most people. That’s precisely what your audience is going to do when they see your book on a shelf or Amazon or on their friend’s Facebook page. Pain induces action. It might feel embarrassing or weird to say you’re writing a book to be recognized for your contributions to a field. This process allows you to break it out into easily achievable steps.
Table of contents. The approach can be at odds with their usual professorial manner. Look for phrases that serve no purpose other than draw out the sentence — like in essence and basically. What would they want to know next? What do they have to know in order for them to understand what your friend understands? What questions will they have, and are you asking them? Make sure that everything makes sense. It defeats the whole purpose of saving time. A key point to understand — before you get discouraged — is that there is almost no such thing as a wrong or bad goal. We see this all the time at Book In A Box. When we say take some time to rest and relax, we’re actually very serious. Why did he use scribes instead of writing it himself? For the obvious reason — his time was too valuable to be spent mastering the skill of writing words so they read properly on the page.
The first place to start with your book is the positioning. A call to action doesn’t have to come across in a superficial pep-rally way. No one has talker’s block. If you are interviewing yourself, then these same best practices apply, they’re just more difficult to implement:
Instead of sitting at a computer and typing, you will now be interviewed. You have to remember that your book is competing with an infinite amount of other media, much of it free. What you know that your audience will find interesting and take value from is what determines the content of your book.
The introduction should end with a very clear and concise statement of what the reader is going to learn in the book. He used scribes to record almost every single line in all of his letters and books. When they’re just telling stories, or just giving you specifics about step-by-step processes, pull back and ask about the bigger lessons, about how this fits in with the rest of the book and the lessons it’s teaching. Famed entrepreneur, radio journalist and producer Alex Blumberg says it better than we can — “When someone starts talking about something difficult, when they get unexpectedly emotional, your normal human reaction is to sort of comfort and steer away. Entrepreneurs with great book ideas would ask me sincere questions about how they could make the book writing process quicker and effective, and I would pretentiously lecture them about hard work.
Socrates never wrote anything down; Plato recorded his words.
Jesus Christ never wrote down a word; his apostles did.
Buddha never wrote down any of his teachings; his disciples did that for him.
Marco Polo told his cellmate about his travels while they were in jail, and his cellmate (who was a scribe) wrote them down.
Winston Churchill dictated most of his books to his secretary.
Malcolm X dictated his iconic autobiography to journalist Alex Haley.. This comes into play if the chapter covers some set of separate but related ideas, like “Ten Ways Doing Handstands Improves Your Health,” then the subpoints are those ten reasons. The writing skill is a totally different skill from having ideas and wisdom to share in a book.
What result must the book produce to make it a success for you?
What audience must you reach for the book to achieve this result?
What will your book say that is interesting and valuable to that audience?
Step 2: Create your book outline. It’s OK if you need to rewrite certain passages again. There will always be more to work on, more to change, more to perfect. You do this by cutting and pasting each part, or chapter, into its own separate Word file. Thus, your book topic is wholly dependent on what you want it to get for you.
It will feel amazing to get through the first rough draft, and you should congratulate yourself and take some time to rest and relax. More content is better than less, so it’s okay to be repetitive, just cover each answer thoroughly.
Why do I want to write a book? It is easy to fool yourself here, so be careful. But when it comes time for writing, you want a long transcript of explanation to work from, to give you more context. That conversation turned into a completely new way to write a book. It’s just that his brain is not optimized to read or write text. Having a conversation about things you know is almost never a problem. Even if it is not perfect, get the book out there. In essence, publishers only cared about books that had the potential to sell a lot of copies, because that’s the only way they make money.
Generally speaking, people actively share books if: it makes them look smart, successful, or high status; they took a lot of value from the book; in some way they associate the book with an identity they desire and want to broadcast to the world. It’s just you explaining things you know, telling stories and talking about what you have talked about many times. The reason we tell you to structure your main points below the chapters as questions is because this is how you will create the rough draft of your book through talking instead of typing.
Divide into chapters, subpoints and prompts. The attention material will probably be difficult to identify if you think about it directly, but you can see it by noticing when you personally react to something or when you notice someone else reacting.
Once you have the reader’s attention with hook material, then the introduction should show why the information in the book matters to them and why they should be paying attention. Show them why the results are so amazing and that the goal is worth the pain.
Related: The Authorpreneur: 3 Paths to a Lifetime of Success
Step 1 — Position your book. This is especially true for things that include lists, details or very open-ended questions. Your interviewer will use the outline as a guide, and ask you questions about the content of your book. There are many authors who like to be subtle about this, or “bury the lede.” Please do not do this.
The answer from writers has always been, “The only way to write a book is sit down and type for as long as it takes.” I’m a writer, and I used to say that. The cost is $1 per minute, which is standard in the industry. That way, they’ll prod you and ask questions to make sure your words are clear for a layperson. With the call to action, the author usually adopts a different tone, not just more explicitly inspirational but also framed as an imperative. It makes a huge difference. In your manuscript, you want each chapter to connect to the following one, but you also want each section within a chapter to connect. You should make sure the stories are specific and highly relevant. For example, don’t say “Why did you become an entrepreneur?” That will usually only get a broad, generic answer that doesn’t get into specifics. The more honest and emotionally intense the story, the better. Even very fast writers are lucky to get 500 usable words in an hour.
The promise/value proposition/quick summary. How many really intelligent and accomplished people do you know who have great ideas, but hate writing? Writing is a specific cognitive skill that is totally distinct from thinking and wisdom. This is why support is optional. They’re your ideas, after all.
Plan out multiple interviews ahead of time.
But this is not about just giving the reader simple information. People pay attention to stories, especially stories that resonate with their personal pain and conflicts and solutions that provide relief and pleasure.
The orientation material should not just be factual, but also personal. You can’t justify spending the hundreds of hours over a year or more, away from your business to do it right.
What is support?
Entrepreneur magazine asked me to detail our exact method in this post, so that you can do it yourself, at home, and finally finish the book you know you need to write. From this list, you will later organize and create the book outline.
What, specifically, will your audience get by reading your book? How does your book help your audience achieve their goals? Push yourself to focus on specific statements of value that the book will deliver to your audience, not broad, oblique wishes. Once you’ve established the pain, the orientation material should show them the pleasure that comes from taking action. Starting with an attention grabber — a short story, example, statistic or historical context that introduces the subject in a way that is interesting and exciting — will engage the reader and compel them to read more and help lead into the rest of the material.
It’s much better to read and absorb the spirit of what each paragraph of transcript is trying to say, and then start fresh with sentences that make sense on the page.
This is an example outline. Almost every smartphone enables you to record yourself talking, and we recommend you use this method because it’s so simple.
Hook the reader — what is interesting about the book?
The meat of your book should be pretty easy to write. This allows you to easily sync up the audio transcription and the outline, which will make editing substantially easier. In many cases, everything you have above will be enough. It’s also more formal and distant, which gives the reader’s attention permission to drift. A lot of people have writer’s block. People who did the writing were called scribes. Even if you already get it, ask them to make the connection explicitly. Think of your writing like a mathematical proof. You are writing a book because you expect to get something out of it.
If you’re an entrepreneur and business owner, you know you should write a book. We’ve used them for two years, and they do an incredible job.
Always do one last read through of your manuscript, make your last minute changes, and then move on.
Get the best stories by asking about specific trigger events. There are two standard ways we create the subpoints:
Ideally, someone else will interview you. you ever felt doing [what your book is about]?
Open up all the new documents.
Title each one with the title of the chapter.
Copy and paste the outline sections from each at the top.
Put in the entire audio transcript for each chapter below that.
The actual purpose of a good introduction is to engage the reader and make them want to read the book.
Steer into difficult emotions, not away from them. You simply open the app, start the recorder, talk into your phone, when you are done hit save, and then send it to be transcribed, all from your smartphone. That’s part of the editing process.
Again, don’t worry about being perfect as you’re going to come back and do a full edit later. You never have to sit down and figure out how to not only get your ideas down, but also structure them and refine them, all at once. This is totally fine, of course. Feel free to explore any tangents you’re feeling. The first time reading it, you just want to hear the problems, so you can go back and fix them on the page later.
Transitions are key. This will give you a fresh perspective when you come back and begin the final edits.
Much faster. Just ask yourself — who has to know about my book in order for it to get the results I want? This might only be one group, or it might be a few related groups of people. Even the most long-winded among us are prone to mental shortcuts in our speech. Mark any clear mistakes you see, or places you want to possibly edit, with a pencil.
This post will walk you through each step of this method, in detail, so you can finally finish your book not just much faster, but also better.
Read aloud editing. We’re telling you the process that works best.
Show them pain and pleasure — explain orientation material.
What’s the best time you ever [insert topic]?
What’s the worst example of [insert topic]?
What’s the first time you did [insert topic], and what happened?
What’s the most scared/happy/etc. But you should have one. Some people prefer to do it side-by-side, in two separate Word documents, which is fine too. For most outlines, nothing about questions is mentioned. Written language is more complex, which makes it more work to read.
That’s why we, as a general rule, want our author clients to restate the thesis from the introduction, and then summarize each main point in the clearest, most concise way possible. He, and others with dyslexia, are never able to efficiently develop those functions.
This is the answer to the first question — the results you want from the book.
Apply the same basic questions to the paragraphs. There are a number of ways to do this, but there is one process that has proven to be most effective for us and our professional editors.
This is where the outline starts to really take form. You must be specific. Obviously you should not literally act like a child, but it’s crucial to get into what the Buddhists call “beginner’s mind” and forget all of your assumptions. You read your manuscript out loud, and mark changes as you go. The best example of this is dyslexia. There is only a wrong or bad book for certain goals.
From the first sentence, the author should hook the reader into the book. You can just set the phone in front of you on a table, or put in the earbuds that came with it. These are things that we’ve found to be true in the past. Each chapter should have a clear goal that is stated directly for the reader, in the same way the overall book does in the introduction.
We recommend you go paragraph by paragraph, rewriting each one above (literally on top of) the transcription of the same passage. This process is perfect for entrepreneurs, because it only works for the types of books that entrepreneurs write — non-fiction, informational, how-to books that involve some personal storytelling to display their knowledge.
In fact, this is an appropriate place to direct readers to specific resources. Nobody would return my calls. The market had crashed.
Manually edit: Make changes directly in the document.
But you still haven’t done it. Tell specific stories. Make sure that your thesis statement is so clear and simple that even a seventh grader could identify and understand it. In fact, they were considered artisans with a skill, like a lawyer or a mechanic. If the book helped them lose 50 pounds, they’ll talk about it because people will praise them for losing all that weight, and sharing this information will raise their status among their friends.
Think about yourself as you decide to buy a book. As you read every sentence, ask yourself these basic questions:
If you are eager to get started, you can skip this introduction. Ultimately every paragraph, and even every sentence, should serve a purpose.
Having a table of contents in the outline helps you organize your thoughts and see the progression of the ideas easily.
Part of the problem here is that some results are things people feel uncomfortable admitting to. I will link you to a template you can use, too.
Now that everything is organized, you’re going to turn your audio transcript into book prose. There’s finally a better way. You could just record yourself talking, but it’s not easy to talk at length about your ideas in the best way possible. You can list more than one reason, but make sure you are listing the reasons you’re writing the book, not wishes you have that it will create.
What specific result(s) must I have to make this book a success for me? This question forces you to nail down a specific, definable result you want from the book; one that will make it worth your time to write.
For thousands of years, writing was a specific job, very different from thinking. The point is you need to physically type your new chapters, paragraph by paragraph, and not just edit the existing chunks of raw transcription.
Why are you writing this book? In essence, what result are you looking for the book to produce for you?
Though the first sentence must be good, the rest of the page and initial story must do the same thing. Once you get them excited about what they’re going to learn — which is the point of the introduction — your job is done. This is not actually a new idea. For example:
This is the answer to the second question — the specific audience you want to reach.
If you feel something is off, and aren’t sure how to change it, that’s fine — just mark it the first time through. Humans have been talking for at least 200,000 years, but we’ve only been writing for about 10,000 years, at most. It’s very far from what you’ll wind up with ultimately. Remember — there’s no pressure since all of this will be heavily edited, so don’t try to filter your thoughts. And here is the Book In A Box outline template. A clear summary of your points is possibly the best thing you can do to not just deliver value to the reader, but also make the book memorable, which helps you sell more books. Most entrepreneurs and business owners don’t make their money from book sales. But in some cases, you may need a prompt in order to remember everything you want to say in response to a question. They want to dive in, so end the intro and start the book.
Basically, if it’s something you would say out loud, then it usually reads clearly on the page. We emphasize this — ask for examples, several times, because it is very important. When they are making assumptions, don’t be afraid to ask obvious and simple questions that a child would ask to get the right information out of them. If it doesn’t make sense to you, it won’t make sense to the reader either. We are serious about this. If you stay with the outline as you ask questions, then your answers will generally be in order in the audio recording. It’s counterintuitive, but the trick is to go slowly in order to finish quickly. We mean this literally — ask yourself these questions, each time. We recommend one service specifically, because they make everything so simple — Rev.com.
What are the main points you want the audience to take away from your book? This should get all the main points you want to make in your book out of your head and onto a list. Do you ever think about the author’s concerns? Of course you don’t. You are not looking for a generic story in these points; rather, this should be a story that fits precisely here and shows something you are trying to display.
This is a simple formula, and virtually all the best books you’ve ever read have an introduction that follows this exact process. We detail this process in our book, The Book In A Box Method, and we created a company that offers this as a service.
On the outline, the chapter will include all the discussion and explanation you need for that point, divided into subpoints and stories you want to make about that specific point. We have to almost pry the book out of their hands so that we can finish it, even though they don’t really have anything left to change.
Certainty of process. Generally speaking, positioning is figuring out where in the market the book fits — what the book is about, who the book is for and what result you want from the book.
Introduction. You’ll literally get interviewed, like you would for a news article, except it will take longer. Note — In some cases, this may include adding content that isn’t in the transcript. Here’s how you can do it:
Interview best practices. Each chapter needs to be broken down into subpoints, questions, stories and support, if needed. The more clear you are about the specific results you are looking for — business leads, client consulting gigs, attention — the more you can guide the book to get that result.
The double check question: Create a worst-case scenario. You, and the other person, will inevitably hear errors and phrasings you want to change and sentences that sound off you want corrected. These instructions are intended for the interviewer, so have the person who’s asking your questions read this section. Yes, you want it to achieve all of the goals outlined above. Interviewing using The Book In A Box method is different than the way a journalist would interview a subject. Set the manuscript aside for at least a week, ideally two weeks. Don’t just smile, nod, and move on. Think about how people will talk about it, and position it so that they will eager to share.
What point am I trying to make in this sentence?
Is it clear?
Is it as simple as possible (without losing meaning)?
Is it as short as possible (without losing meaning)? (Note: You can break this down even further by looking for unnecessary words that could be eliminated without any effect. At all times, you should think like a potential reader. In fact, even if your friend is a brainiac, you want them to “play dumb,” so to speak. For example, in James Altucher’s bestselling book Choose Yourself, he begins with these lines — “I was going to die. If you obsess over the manuscript for days on end, without giving yourself time away, you won’t do as good a job at revisions.
You can transcribe the audio yourself, but we do not recommend that. Branson is not stupid, nor is anyone else with dyslexia. It will wear you out, and you’ll end up skipping things. In fact, you probably need write a book. We recommend you print out each chapter, and read it out loud, to another person, off of that page. It makes things easier and results in a better book. Note –these arguments do not need to be complicated.
Speaking replaces (most) writing. For example, if you were an author writing a book about how to drive traffic to a website, you need to find an example of how your business suffered when it didn’t have traffic to its site. So, for example, if you say your goal is to just have a book that you can put on your résumé and maybe sell at your current speaking gigs, then ask yourself — if the book comes out, sells no copies and gets no attention, but it looks very professional, and you can sell it at speaking gigs and put it on your résumé, would you be happy with that result? If you can honestly say yes, then great, you’re done. This is wrong.
First, I’ll show you an example outline, then explain each section and what needs to go in it so you can apply it to your own book. Transcription tends to jump schizophrenically from point to point, and it reads very differently than it sounds, so trying to bridge those gaps can be awkward.
Think about it. The best place to start is with questions that are very simple, open-ended ones. To achieve this goal, you need to generally do three things in the introduction:
Here’s the thing about conclusions — not all books need them. It was the thinker, not the scribe, who was celebrated.
In order to get the results you want — no matter what they are — the book must find some sort of audience. The best way to get specific stories is to ask about specific events. You’ll feel overwhelmed. An entrepreneur called me out and inspired me to develop a better way for a smart, busy person to turn their ideas into a book — in their words and their voice. That’s the way to get stories. If you hem and haw and equivocate, then you need to drill deeper and make sure you nail down precisely what other goals must be included in this scenario for you to be satisfied with the result.
Question 2: Who is the audience?
The sentences that make up the logical flow of the argument. Those are the subpoints. They spend six months with it, not really making substantive changes, but instead get lost in details, like fretting over very small word choices. We found that pretending you are an 8-year-old is a great way to get in the mindset to ask these types of questions. Having someone else interview you forces you to elaborate and explicate, and makes you calm down and talk more casually, which leads to a better book.
Show their pain and the pleasure. What causes it doesn’t really matter. Just come back to the outline if it gets off course.
Use simple questions (or pretend you’re an 8-year-old).
I’ll walk you through each one.
What’s great about doing it this way is that you’re not facing the “blank page” problem. As for music, pro-tools and cheap mics have replaced expensive studio equipment. This should be no longer than a sentence or two.
The double check question: How will people describe this book to their friends? We use this when an author will insist on a certain angle or idea that we know will not work. To overcome that, you must appeal to the self-interest of your potential reader, identifying what about your book will interest them.
What does this mean your book should be about? This should be a very short statement that summarizes the book subject at its core. You must be honest with yourself about what results are important to you or your book will fail — commercially, personally or both.
Think carefully about who you want to help you with this task.
Clarity is the key to non-fiction, and your job is to make sure your wisdom is clearly understood by the reader.
Because the spoken word does not work well on the page, and trying to edit it actually makes it harder. This is very different from most outlines. This means literally beginning the book with a hook line, even if the reader doesn’t understand how the line is relevant to the book. Just proceed to Step 1.
Simply put, the questions and story prompts are what you put in to prompt the interviewer to ask you the right questions — to make sure you can talk about your topic. The underlying message of the call to action — now that you have all the tools, go out there and use them!
Why will they care? What will your book say that’s interesting and valuable to that audience?
Who will care? What audience must you reach for the book to achieve your results?
“Translate” the audio text into book prose. A good way to really nail yourself to a specific result is to create a scenario that meets your stated goals, but fails in all other regards. Chapters divide your information and wisdom into digestible chunks for people. Do not think you can finish the recording in one long session. They were not the esteemed thinkers and influencers of their era — what we would now call a thought leader. Assume this will take between three to six sessions of no more than two hours each session.
Staying with the outline Is crucial. We finish the rough draft and give it to the author for their edits and feedback. Then apply it to the chapters
But don’t let those similarities fool you. Which casino in Atlantic City, Las Vegas or Macau pays the bettor 73% of the time?” said Sam Stovall, chief investment strategist at S&P Capital IQ. It’s easy to see why fans may be tempted to gamble on their favorite teams and athletes. For example, a stop-loss order instructs a broker to dump a stock when it tumbles below a specific price.
Manning is really, really good at what he does for a living.
“A lot of people regard investing as gambling, but I frequently say no. The stock might go up and down some, but it typically doesn’t go to zero. And in neither instance can you be guaranteed to be correct,” said Randall Fine, managing director of The Fine Point Group, one of the casino industry’s largest consulting firms. He asked for his identity to be withheld due to legal concerns.
At the same time, investing in stocks actually carries higher upside potential.
And investors have greater access to tools that can minimize the risk of losing money.
To put it another way, the stock market is a lot more forgiving than the MGM Grand (let alone your local sports bookie).
All or nothing: Gambling on sports tends to be a zero-sum game. Heck, even his commercials are funny.
“Betting is more difficult and riskier,” said one resident of Hoboken, New Jersey, who bets on illegal gambling sites and also invests in stocks. Gambling on football star Peyton Manning to win might seem like a safe bet, especially compared with picking winners in the stock market.
Related: Apple and 9 other stocks hit new records
Investors also have the ability to spread their money out among many stocks.
That’s the percentage of time that Stovall’s research shows the S&P 500 — the gold standard in the stock market — has increased in value during the years since 1926. Gambling on sports may be more fun, but it’s definitely a more risky use of money than putting it in the stock market.
CNNMoney (New York) First published August 31, 2014: 8:14 AM ET
SA = document.SA ;
. And of course, they both hate to lose.
Even the unlucky investors who jumped into the market at its peak in October 2007 eventually made their money back when stocks reclaimed their pre-recession levels in 2013.
A stock can theoretically be held onto for an infinite amount of time, but a sports bet can end in the blink of an eye. While many stocks offer steady returns, investors sometimes hit the jackpot (think: buying Apple back in early 2009 or Tesla in 2012).
Those are pretty good odds.
They both believe they can predict the future, and they sometimes fall into the trap of making decisions with their hearts instead of their brains.
In the long run, investors have the chance to make more money because there are fewer downside risks.
The same can’t be said for those who bet big on the Denver Broncos last Super Bowl.
“A large, steady company has a low chance of plummeting and causing you to lose all your money, but even Peyton Manning doesn’t cover the spread sometimes,” he said.
But take it from one person who has lots of experience in both worlds.
Such hedging tools are not as readily or even feasible to sports gamblers, Fine said. People often invest in funds that buy dozens or even hundreds of stocks, which helps reduce the risk.
“You can hold onto your betting tickets all your life, but you’re not going to get squat,” said Stovall.
Related: How $2 billion Clippers bet could pay off
Gamblers and investors also have far different time horizons.
However, someone sinking $500 into Apple stock has little risk of losing that entire initial investment, especially in the short term.
Related: 4 reasons September could be good for stocks
The betting appeal: Americans bet an estimated $380 billion each year on sports. A bettor gambling on the Green Bay Packers will instantly lose his or her entire $500 bet if Aaron Rodgers and his teammates fail to win or cover the spread
They will, however increase the chances of a profitable day at the races by ensuring that your wager dollars go where they have the best chance of success. I was able to replicate this result in my own study of nearly 100,000 races conducted a decade later.
Looking for a dead simple horse racing system that will allow you to quit your job and make a living betting the horses in just 10 minutes a day? Good luck with that!
Look for comment lines like “bled”, “lost rider”, “clipped heels”, “stumbled”, “steadied”, “between horses”, “rank”, and “jumped shadows” that suggest that a horse’s last race was not indicative of its true ability. None of them work.
For instance, many speed figure handicappers reported making horse racing profits in the 60′s and 70′s simply by betting horses with the best last race speed figure. Thanks for reading, and see you in the winner’s circle.
In the first place, the parimutuel takeout in horse racing is large (over 15%) and the mutuel pools are relatively efficient, so that even systems with a strong basis in reality can’t overcome the size of the takeout.
However, just because systems won’t make you rich doesn’t mean there’s no place for them at all in a horseplayer’s arsenal. My study suggests that’s not the case.
First time starters return only about 60 cents on the dollar, and second time starters are only a little better, returning less than 70 cents on the dollar. It must follow, therefore, that if we bet the best horse that has started at least twice, we stand an excellent chance of beating the takeout, particularly in races that have several first and second time starters.
Horse Racing System #3 – In maiden claiming races, bet the horse with the best pedigree. The horse with the best combination of the two is the play.
Horse Racing System #1 – In maiden races, bet the horse with the best last race speed figure that has had at least two career starts.
Instead of blindly betting all horses breaking from the inside, you might use this to supplement your handicapping, paying particular attention to the inside horse, and betting it when you like the horse on other handicapping grounds. This offers opportunity to more diligent players.
In fact, pedigree does not generally offer wager value with one curious exception: well bred horses do surprisingly well in maiden claiming races. If the tote board suggests that the public is overlooking these mitigating circumstances, make your play.
Horse Racing System #2 – Bet horses that have an excuse for a poor performance in their last race. Few bother to even look at the comment line for the race, let alone take the trouble to seek out and watch the replay of the race. The inside post in turf routes actually showed a small profit, but this was based on a small sample size and cannot be relied upon. In most case the public seems to take a horse’s last running line at face value. This system takes advantage of one of the few glaring inefficiencies in the parimutuel pools, namely that first and second time starters are badly over-bet.
None of these systems will make you rich, or even guarantee that you will make a profit. The inside post combined with early speed is a particularly potent combination, since the horse will not have to exert himself as much to gain his preferred position at the front of the pack.
Second, the very nature of the parimutuel system itself means that any profits to be made from following a particular set of rules will quickly be arbitraged away as the followers of that system drive down the odds of horses chosen by the system.
In that spirit. Let me let you in on a little secret about these “magic formulas”. My own studies have shown a similar advantage for the inside post in routes.
. This is somewhat counter-intuitive since you’d expect that horses with good pedigrees that end up in the maiden claiming ranks probably can’t run at all. Because speed figures have gained in popularity over the years, anyone following that system now would have trouble coming up with gas money for the ride home from the track.
Horse Racing System #4 – Bet low-priced favorites to place. It should go without saying that you should actually like the favorite’s chances after evaluating the race with your own handicapping.
For as long as humans have bet on horse racing there have been system sellers trying to con the gullible into parting with their hard earned money with the lure of easy profits to be made on the sport of kings. I’ve identified some of the most useful handicapping factors that have a proven history of doing much better than the track takeout and put them together with some simple rules that should make your trips to the racetrack more fun and profitable. Most people who love horse racing would be thrilled just to win a little more and lose a little less on their trips to the track.
The horse with the best last race speed figure (whether Beyer, BRIS, or Equibase) may not be the best horse in the race, but he’s probably not far off, so we can use that as a proxy for selection purposes.
This causes the favorite to be under bet in the place pool, leading to a profit opportunity for us to take advantage of by betting the favorite to place. With the BRIS pp’s you can use the Sire Production Factor in concert with the pedigree rating. This is another mistake that bettors make: in a race with a clear standout, many people give up on the win pool and bet their choice to place, thinking that they’ll get paid even if the favorite wins.
Nunamaker reported that the inside post in dirt route races won at a 20% greater than expected rate, and lost only 10 cents on the dollar, much better than the track take. Just don’t expect to quit your day job.
Horse Racing System #5 – Bet Horses breaking from the inside post in route races. To the extent that most handicappers use pedigree at all, it’s usually to identify horses that may improve when switched to the turf, or those who may be expected to win as first time starters. One of the few anomalies turned up by Michael Nunamaker in his pioneering computer study “Modern Impact Values”, published in 1994, was that horses breaking from the inside post position in route races won more than their fair share of races, and were under-bet by the public. My computer studies of pedigree, based on nearly 100,000 races, suggest that using pedigree in that manner offers no advantage to the player.
How do we identify the best pedigree, then? If you’re using the DRF past performances, use the stud fee as a proxy for quality, and the Tomlinson figure to judge suitability for the distance and surface
This is a premium model (so is a bit on the expensive side, but Hey! You are worth it) — so offers you some of the best quality support (reducing impact on your joints by a huge 40% — through its Cushion Flex Whisper Deck) comfort a treadmill can offer (literally built like a tank). As a treadmill in functionality terms, it doesn’t offer the same capabilities as the TR1200i, but is more than sufficient for anyone who isn’t looking to do intense work outs. Also, the LCD console fitted on the treadmill is very easy to navigate & offers all the usual diagnostics (distance travelled, calories burned etc.) and fitness programs. It also has integrated fans, to keep you cool with a refreshing ‘like’ breeze whilst you are walking, running etc.
This model is essentially an upgrade to the TR1200i in that it provides you with just that extra bit of support for your joints as well as making it a fair bit more comfortable to run on — through it being fitted with an extra 2 elastomers (so 8 in total) & an extra 1/4 inch phenolic depth to the deck.
The T101-3 Treadmill by Horizon Fitness
Which Treadmill Will You Buy & Why?
… Basically, an option for those who are keen on the TR1200i model, however are looking for something that provides them with just that bit ‘extra’, when it comes stability & support etc.
Also, if you have any questions, comments or concerns regarding either the overview of the Best Treadmills for Elderly or about any of the models specifically mentioned above then please be sure to make them in the comments section just below and we will be sure to get back to you as soon as possible.. It’s main highlight is its huge running deck which measures 22″ by 60″ (integrated with a high torque motor with flywheels, meaning it can support heavy duty weights – up to a 375 pound user weight & is as sturdy as they come — being practically vibration free, as well as being pretty silent in operation).
The F80 Foldable Treadmill by Sole Fitness
When looking for a treadmill for the older person – as a priority you are after ‘comfort’, ‘safety’ & ‘support’ (for joints etc.), that’s why in the following showcase of the ‘best treadmills for the elderly’ — all the models featured have proven to ‘more than’ sufficiently accomodate in all three of these aspects. This particular model is backed by an industry leading standard — where the frame, motor & deck are backed by an entire life time, the electronics for five years and any labour costs for two years — these things are built to last!
The TR 1200i Folding Treadmill By LifeSpan Fitness
Another award winning treadmill (rated by Treadmill Doctor as a Best Buy) – it offers a very comfortable deck platform to walk on through its general solid build to its ‘perfectFlex’ deck that utilises shock absorbers & suspension to provide low impact whilst running on your knees. The console details all your relevant stats etc. Moreover, it is designed & engineered with ‘safety’ at the forefront — from sturdy handle bars to a quick cap release that automatically shuts down the treadmill, if you feel suddenly the work out was getting out of hand.
With a ‘stream line’ LCD control (extra large) display – operating a treadmill doesn’t get much simpler and whilst you are working out the integrated message board details all your diagnostics & details (walking pace, heart rate etc.). You also are fitted with jack-in points so you can listen to music or an audio book through its speakers whilst working out. In all, this is a really great treadmill that you should be at the least just checking out — to put it another way, it must be a best selling treadmill for a reason.
ProImpact Treadmill Mat
(price as of Sep 30, 2013)
Like the TR1200i, it is also foldable and hence can be raised up to reduce the amount of space being utilised – so is rather practical for those who are space conscious too. Something like the highly rated ProImpact treadmill mat will do a great job for you. A very decent model for those on a bit of a more restricted budget.
The TR4000i Folding Treadmill by LifeSpan Fitness
This highly rated & award winning (also being my personal favourite) treadmill model offers comfort & support through its bio-mechanical suspension deck with 6 fitted elastomers — offering essentially a cushioning mechanism to offer protection for your joints as well as improved recovery times (allowing you to go harder & longer, yet safer). Hopefully, from the selection below – you will find the perfect model & at the very least get a better understanding and idea as to what kind of treadmill you are after.
It offers an extra large running deck (20 x 56 inches) that can be powered from just 0.5 mph which is obviously like just a very gentle stroll to that of 11 mph (more of a sprint) all from a 2.5 HP motor which also adjusts the incline level from 0 to 15 % (supporting a user weight capacity of 300 lbs). Offering a less powerful 2.25 HP motor it allows a speed range from 0 to 10 mph (and 0 to 10% incline). You also have access to a huge range of fitness programs from heart endurance to control zones. during the work out as well as a summary once you’re done. that you get hold of a protective placed mat as well just to give that added grip – but most importantly to provide protection for both your flooring (hard & soft) as well as your brand new treadmill. Also, be sure to get hold of some specialised treadmill lubricant for the deck – to help keep it well maintained & running smoothly.
But, apart from this the model largely remains the same (a few other improvements to note are its top speed can now reach 12 mph, through an improved 3.25 HP motor as well as coming with a chest strap for heart readings)
Compared to real horse games, you will find a greater variety of horse racing PC games as well as online horse racing games. Adults can enjoy playing simple horse racing PC contest games such as show jumping games and competitive racing games to name just a few.
To know more about horse racing PC games log on to horseracegame.com/.
Different horse racing PC games offer players with different levels of complexity.
For those who like playing more complex horse racing PC games; you can choose games wherein you can not only own a virtual horse but also a virtual stable. They are an ideal source of entertainment for not only equestrians but also non-riders. The reason being that it is quite similar to the actual set up of an actual horse race. Players can make use of the virtual equipments offered in these horse racing PC games.
Betting and racing games with real horses can prove to be a time consuming as well as expensive ordeal. This way, you not only have unlimited access to horse racing games on the internet but can also play and compete with other players. Hence, horse racing PC games are a great option for all those people who love horses. Club games, relay games, obstacle jumping and slow paced race are some of the most popular horse racing games. Both children as well as adults can enjoy playing various types of online horse racing games. Writing articles has always interested me and I can write on anything that I feel interesting. The internet provides a wide range of different kinds of online horse racing games for free as well as paid memberships. Moreover, players also have the option of choosing horses to race in virtual horse races.
. I like to write on new adventures topics like inventions, sports and games.
Training is one of the most widely played horse racing PC games. Writing is my hobby and I like to write on anything that I feel people would like to read about.
If you love betting on horses and wish to win without the risk of actual gambling, then horseracing PC games are the best option. These games provide the players with an opportunity to buy, breed and groom virtual horses. For instance, kids can have loads of fun playing grooming, puzzle as well as memory horse games. You can choose to play either as a jockey, the horse or the trainer
Pinnacle sports is licensed in Curacao under the Licence 8048/JAZ2013-013 for the provision of sports betting and casino and is licensed in Malta under the Class II Remote Gaming Licence MGA/CL2/1069/2015 for the provision of sports betting. The Class II Remote Gaming licence has been issued the 3rd March 2015 to PinBet Malta Ltd, whose registered address is at Susan Court B1, Triq il-Prinjolata, Ta’Xbiex, XBX 1130 Malta, by the Malta Gaming Authority. Find out more at www.mga.org.mt